At HMS Worldwide, our sports marketing platform offers an array of program opportunities that are fully tailored to each client’s highly specific needs. Following a comprehensive analysis of client objectives, HMS creates and executes customized programs designed to generate a positive return on investment.
Founded in 1958, AARP is a nonprofit, nonpartisan membership organization that helps people 50 and over improve the quality of their lives.
AARP has offices in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands.
As a social welfare organization, as well as the nation’s largest membership organization for people 50+, AARP is leading a revolution in the way people view and live life.
Established in 1923, ABF Freight System, Inc., of Fort Smith, Arkansas, is one of North America’s largest LTL carriers of general commodities. InformationWeek, CIO, InfoWorld, and BtoB magazines have cited ABF’s strategic use of information technology as exemplary. ABF is the only five-time winner of the American Trucking Association’s President’s Trophy for Safety. ABF is also the only carrier to ear both the Excellence in Claims/Loss Prevention Award and the Excellence in Security Award in the same year, which ABF accomplished twice.
ABF U-Pack Moving is the affordable, self-loading moving alternative to truck rental and full-service moving companies. U-Pack is the perfect solution for price-conscious, do-it-yourself movers. Since U-Pack is operated by one of the largest LTL freight carriers in the nation, consumers can trust that their goods will be moved safely and securely. ABF U-Pack Moving services all 50 states, Canada and Puerto Rico.
Anacin® provides the relief that will help you feel better – faster. Whether it’s been a long day at the office, the aftermath of a big game or the morning after a late night out, you always know where to turn for relief.
Anacin® contains aspirin plus caffeine to help your body absorb the aspirin more quickly and bring you faster relief. Safe, trusted and effective…
Anacin® means Fast Headache Relief.
Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. Its superior drinkability and refreshing flavor makes it the world’s favorite light beer. The Sure Sign of a Good Time. Here We Go.
Prepare for ultimate refreshment. Grab a Bud Light Lime and experience the just right taste of Bud Light with a splash of 100% natural lime flavor.
Whether you’re hanging out by the water, chilling out in the backyard or just in the mood for a change of pace, one beer is sure to quench your thirst for something fresh and different. Make it a completely refreshing Bud Light Lime. And peel back the party.
Budweiser first sponsored a team on the NASCAR Sprint Cup Series circuit in 1983, and in 1998, Budweiser became the “Official Beer of NASCAR,” cementing the brand’s place among stock car racing’s elite sponsors. Budweiser is also the title sponsor of the annual Budweiser Shootout at Daytona, the exclusive beer and malt beverage advertiser of the Daytona 500, and the “Official Beer Sponsor” of Daytona International Speedway, the Daytona 500 and the Pepsi 400.
Citi, the leading global finance services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate investment banking, securities brokerage, and wealth management. Citi’s major brands include Citibank, CitiFinancial, Primerica, Smith Barney and Banamex. Additional information may be found at www.citigroup.com or www.citi.com.
Checkers Drive-In Restaurants, Inc. is the largest double drive-thru restaurant chain in the United States. The Company develops, owns, operates and franchises quick-serve Checkers® and Rally’s® double drive-thru restaurants. In recent years, Checkers/Rally’s has been awarded several of the industry’s most coveted recognitions: Best Drive-Thru in America in the QSR Drive-Thru Study for Rally’s; Nation’s Restaurant News Hot! Again Award for Checkers’ sizzling business performance; and the American Business Award for the Best Executive in America.
Exide Technologies, with operations in more than 80 countries, is one of the world’s largest producers and recyclers of lead-acid batteries. The Company’s four global business groups – Transportation Americas, Transportation Europe and Rest of World, Industrial Energy Americas and Industrial Energy Europe and Rest of World – provide a comprehensive range of stored electrical energy products and services for industrial and transportation applications.
Transportation markets include original-equipment and aftermarket automotive, heavy-duty truck, agricultural and marine applications, and new technologies for hybrid vehicles and automotive applications. Industrial markets include network power applications such as telecommunications systems, electric utilities, railroads, photovoltaic (solar-power related) and uninterruptible power supply (UPS), and motive-power applications including lift trucks, mining and other commercial vehicles.
2007 Formula 1 Champion and current World Rally Car competitor Kimi Raikkonen, nicknamed the “Iceman,” created Ice One Racing to house all of his racing ventures including his motorcross team, World Rally Car operation and his recent expansion into NASCAR. Raikkonen joins Mario Andretti and Jacques Villeneuve as the only Formula 1 Champions to join the ranks of NASCAR. Fans can keep up with Raikkonen and Ice One Racing online at www.kimiraikkonen.com and www.ice1racing.fi and follow the team on Facebook at www.facebook.com/IceOneRacing and on Twitter @IceOneRacing.
Inthinc™ is the Salt Lake City-based company behind tiwi™, waySmart™, The Witness™ as well as a range of other industry-leading products.
inthinc™ has innovative ideas with engineering expertise to create breakthrough manufacturing techniques & products. They specialize in safety, healthcare, defense and telecommunications via our vertically owned manufacturing firm, Inovar, an award-wining company that’s been also voted one of the Top 100 companies in Utah.
Though the scope of what they deliver is broad, inthinc™ products are all built on the mission of using the latest technological advances to create life-changing – and even life-saving – differences for the individuals, the companies and the communities they serve.
Wisconsin-based Johnsonville Sausage is the No. 1 national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville employs approximately 1,300 members. Each member takes ownership of product quality to ensure the excellence and “Big Flavor” of Johnsonville Sausage. Founded in 1945 by Ralph F. and Alice Stayer, the company remains privately owned today.
LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves when they have a good faith suspicion that they have been or are about to become a victim of identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has most recently been recognized by the American Business Awards as Best Overall Company and offering consumers the best new service (TrueAddress™).
The NASCAR Automotive Group, based in the Charlotte, N.C. office, supports sponsorship and licensing partnerships of companies in the automotive category and the Prize Money & Decal Program. Under the NASCAR Performance brand, automotive partners build brand awareness and sales of their products and services via an integrated marketing program. The program includes: The NASCAR Technical Institute – a branch of Universal Technical Institute Inc. (UTI) that trains automotive technicians for the workforce;
the NASCAR Performance Network – a nationwide network of quality automotive repair shops; NASCAR Angels – a reality based TV show that repairs the cars of deserving people; a weekly TV show on SPEED called “NASCAR Performance”; a national radio show called “NASCAR Performance LIVE” on MRN and SIRIUS XM Radio; and print and online media programs with the BABCOX family of automotive magazines, and NASCAR.COM.
The National Tailgating League, or NTL, is a newly formed organization created to sanction and execute organized tailgating games such as Cornhole, Ladder Golf and Washer Toss at major sporting events across the country. Tailgating used to be the event before the event but with the growth of games such as Cornhole, the hours leading up to the action on the field or the track have become the most desired hours of the day for fans of every sport. Now, with the birth of the NTL, fans, gamers and everyone in between are coming together to share their passion for the sport and the hobby of tailgating.
“To sanction organized Cornhole, ladder golf and washer toss tournaments at major sporting events in an effort to bring fans from all corners of the world together to share their love and passion for the art and the sport of tailgating and its most famous leisure games.”
The National Tailgating League is a service based organization providing fans, students, gamers and everyone in between the opportunity to come together and celebrate the sport of tailgating.
nTelos Wireless is a leading provider of wireless communications services to consumers and businesses in select areas of Virginia, West Virginia, Maryland, Ohio, Kentucky, and North Carolina. Offering dependable high-speed nationwide coverage and all the latest devices and smartphones, we offer everything the national brands do – for less!
Put simply, we’ve created the most tender and tasty beef jerky, flavored with Guarana to provide a jerky experience you won’t find anywhere else.
All natural, no MSG, no preservatives, low carbs: Perky Jerky provides lasting satisfaction with no crash, no sugar rush, and no bloating. Just a great, portable and satisfying snack to boost you to the next level no matter what your pursuit.
The Republican National Committee (RNC) provides national leadership for the Republican Party of the United States. It is responsible for developing and promoting the Republican political platform, as well as coordinating fundraising and election strategy. It is also responsible for organizing and running the Republican National Convention.
For more than fifty years, Seymour of Sycamore, Inc., the inventor of aerosol spray paint, has been the supplier of choice for quality aerosol coatings and chemical products. Founded in 1949, the privately owned and operated company partners with clients in business and industry around the world to realize all their coating goals. Whether the need is for paints, primers, finishes or specialty chemicals, Seymour delivers an aerosol product to fit virtually every application.
Multiple facilities totaling 220,000 square feet house Seymour’s corporate headquarters and manufacturing operations in Sycamore, Illinois, a community located fifty miles west of Chicago. The Automotive, Industrial, Hardware, Specialty and Marine products divisions serve the professional and do-it-yourself markets with reliable, environmentally friendly paints. Seymour products are widely available through industrial supply houses, distributors, paint stores and other paint retailers.
Starbridge Media Group is a Washington, DC-based sports marketing consultancy, Emmy Award-winning producer, national publisher, international rights owner, and licensee that is focused on the convergence of sports and entertainment, and in bridging star sports brands with new and traditional forms of media.
Starbridge provides teams, athletes, and rights owners with opportunities to drive incremental revenues, extend brand awareness, and build loyalty via the creation of unique programming platforms and the maximization of core property assets.
Founded in 2003 by veteran sports marketer Jamie Crittenberger and international producer Ken Hutman, Starbridge represents entities across all the major sports, in a variety of mediums.
It all began back in 1985 when a local Chicago boy named Chef Larry perfected his family’s recipe for a sweet and tangy BBQ sauce and entered it into the country’s largest rib cook-off, the Mike Royko Rib-off. Chef Larry called his sauce Sweet Baby Ray’s after his little brother David, who got the nickname shootin’ hoops on the west side of Chicago. On the day of the rib-off, Sweet Baby Ray’s beat nearly 700 entrants to come in second – an amazing feat for an unknown. The rest, as they say, is history.
When brother David and friend Mike caught wind of Sweet Baby Ray’s success, they, along with Chef Larry, decided to take the sauce on the road. What would the rest of America think?
Knocking on doors, selling to small mom-and pops, even grilling right on the sidewalk, word of Sweet Baby Ray’s savory taste spread like wildfire. By 1994, Sweet Baby Ray’s distinctive bottle could be found on grill pits and dinner tables across the Midwest. With their sights now set on the rest of the US, Larry, David and Mike took to the streets again. From 1996 through 1999 sales soared. Sweet Baby Ray’s also became the BBQ Guru to the taste of Chicago (that’s 4 million visitors and a ton of napkins). By the end of the century Sweet Baby Ray’s US sales had topped 500,000 cases annually.
The Veterans of Foreign Wars Foundation is the official charity of the Veterans of Foreign Wars of the United States (VFW), America’s oldest and largest organization for combat veterans. The VFW Foundation supports a wide range of programs and services for veterans, active duty military and their families. All VFW Foundation programs are free and require no VFW affiliation for assistance. From financial assistance for families of deployed troops to assisting veterans with benefits claims to providing free phone calls for soldiers overseas, the VFW Foundation is there to provide assistance to those who deserve it most.
The VFW Foundation is one of America’s most highly-rated 501(c)(3) non-profit organizations. Charity watchdog groups, such as the Independent Charities of America, have consistently awarded the VFW Foundation a “Best of America” rating in recognition of the Foundation’s extremely low administrative costs — 90 cents of every dollar donated directly funds programs and services. The VFW Foundation also has received a 4-star rating from Charity Navigator, America’s largest and most utilized independent evaluator of charities.
The VFW Foundation receives no government funding and, instead, relies solely on public and corporate donations and Return the Favor campaign sponsors. Donate today to “return the favor” to those who have given so much.